With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Enjoy sound optimised to your content

Adaptive Sound has audio scenic intelligence that optimises sound based on real-time scene analysis by content type.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

Samsung’s AI processor helps optimise any viewing and sound experience for 4K TVs.

 

Picture Quality

 

A billion shades of color

100% Color Volume with Quantum Dot

Real Quantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into breathtaking colours that stay true at various level of brightness.

 

 

* 100% color volume measured to DCI-P3 standard, certified by VDE.

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Picture Quality

 

Intelligently enhanced color expression

Color Booster Pro

AI recognises each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

 

Wider range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery and details that always shine through.

* The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

 

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

 

Gaming Experience

Improved picture clarity with smooth motion

Motion Xcelerator

Experience a clear picture as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.

 

 

 

Seamless AI-driven game optimisation

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

 

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.

** Some game titles may not support this feature.

*** Game Bar's Zoom-in mode is not supported for certain refresh rates.

**** Game Bar UI is subject to change without prior notice.

 

Sound

 

 

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.

** Soundbar sold separately.

*** The location and number of speakers may vary depending on the model.

 

 

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

 

One UI Tizen

 

Personalise your screen experience

One UI Tizen

One UI Tizen provides a personalised screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

 

Enjoy 7 years of
new TV experiences
for free

 

* Content and services may vary by region and are subject to change without notice.

** Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.

*** Some content and services require registration and subscription.

**** Requires Samsung account.

***** Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.

****** Please note that the upgrade does not cover hardware-related performance, features or durability.

Your privacy. Secured. Samsung Knox Security Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates. * Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. ** Latest software update is required.

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One UI Tizen

 

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

* Subscription is required to enjoy all the art from the Art Store.

 

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

 

SmartThings

 

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

 

 

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.

** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.

*** Connected devices are sold separately.

**** Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.

***** TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.

****** UI is subject to change without prior notice.

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SmartThings

 

 

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.

** Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

 

 

Save energy with intelligent analysis

AI Energy Mode

Easily reduce your power consumption by turning on AI Energy Mode. Your TV will auto-adjust its brightness based on the room's lighting and your user activity. It also subtly adjusts brightness during different scenes to save even more energy.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.

** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.

*** AI Energy Mode does not work with Game Mode.

**** Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

 

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.

** Mobile mic is optimised only for Galaxy S23 or later models and iPhone 15 & above.

*** You must download the Karaoke app from Tizen to use the Karaoke function.

**** An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)