[Techaeris] Editor's Choice 2026

“still king of the displays" “the OLED to buy”

[AVForums] Highly Recommended Award

"Its performance is marked by superb black levels and excellent retrieval of detail just above black, complemented by superb colour accuracy."

 

[Sound Advice] 2026 Exceptional

"delivers unprecedented brightness and colour range for an OLED TV, without compromising the inky blacks, pixel-level contrast and wide viewing angles that OLED is famed for."

 

[Expert Reviews] Best Buy Award - Samsung S95H

“Bold, strangely immersive design” “Fantastic, ultra-bright and colourful pictures” “Stunning gaming display”

 

[iF DESIGN AWARD] Winner 2026

Features

The answer to ultimate immersion

 

 

Key features at a glance

 

Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini and Perplexity — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.

 

More about
Samsung Vision AI

 

Feel the stadium roar — AI-powered immersion for football

AI Football Mode Pro

AI Football Mode Pro automatically detects live matches and elevates picture and sound to stadium‑level quality. The result is vibrant colours, sharp details and immersive audio that blends crowd energy with crystal‑clear commentary — making the action feel so real, it’s like you’re there.

Feature availability and performance may vary depending on the content viewed and the apps used.

 

Make your own mood-matching wallpapers with AI

Generative Wallpaper

With Generative Wallpaper, your TV can create stunning, one-of-a-kind images that reflect the moment and transform the ambiance of your home. Simply choose keywords for the atmosphere you want — whether you are hosting a party, enjoying time with family or relaxing — and let AI work its magic.

The number of generation attempts allowed per day may be limited.

 

 

Separate and control audio layers — voice, music and sound effects — with one command

AI Sound Controller Pro

AI Sound Controller Pro uses AI to analyse audio in real time, separating it into three tracks — voice, background music and sound effects. Adjust each track’s volume with the on-screen menu or voice commands, and enjoy a listening experience tailored to your favourite shows, movies and games.

Support and performance may vary depending on the content or apps used.

 

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, the NQ4 AI Gen3 Processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming shows, playing video games or watching live sports.

 

Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

 

Picture Quality

 

See real black and real color perfected by Glare Free

Glare Free with Real Black & Real Color

Enjoy deeper blacks and more true-to-life colours on Samsung OLED TVs. VDE-certified Real Black, Pantone-validated Real Color and Glare Free technology deliver authentic contrast and accurate hues that make scenes feel more vivid and immersive.

 

 

The pinnacle of HDR performance in each pixel

OLED HDR Pro

Experience brilliant viewing, with pixels responding to create brighter brights and darker darks. Our AI processor analyses each scene to dynamically tone map for contrast and boost for brightness. The result is an incredibly powerful screen that brings every little detail to life.

 

A new dimension of cinematic experience with each detail intelligently optimised

HDR10+ ADVANCED

HDR10+ ADVANCED goes beyond the limitations of legacy metadata to bring the creator’s artistic vision to life. It delivers enhanced brightness without clipping, while advanced features—from Local Tone Mapping to Intelligent Motion Smoothing—work seamlessly together to enrich color and reveal strikingly lifelike detail. Genre-based optimisation further fine-tunes the picture for every type of content. The result is a truly elevated entertainment experience, every
time.

 

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge, self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

 

More about
Picture Quality

 

Easily spot moving objects and text

AI Motion Enhancer Pro

Powered by the AI Gen3 Processor, AI Motion Enhancer Pro smooths out and sharpens motion, so you can see moving objects and text far more clearly. Live sports and fast-paced action now look ultra-smooth and crystal-clear.

Viewing experience may vary according to types of content and format.

 

Upscale content into a 4K experience with 128 AI neural networks

4K AI Upscaling Pro

Watch your favourite content in more brilliant detail with 4K AI Upscaling Pro. The NQ4 AI Gen3 Processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

 

 

See movies and shows in HDR-like brilliance with AI

Auto HDR Remastering Pro

Using AI, Auto HDR Remastering Pro learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality, scene by scene. Now you can enjoy brighter highlights, clearer details and more vibrant colours no matter what you're viewing.

Auto HDR Remastering Pro's default setting is Off and requires manual activation: Picture > Expert Settings > Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.

 

Immerse yourself in the optimal picture settings tailored to your preference

AI Customisation Mode

With AI Customisation Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences.

Some streaming and VOD services may be limited in the use of this feature according to their policy.

 

Intelligently enhanced color expression with AI

Color Booster Pro

Color Booster Pro uses AI to recognise each scene and enhance color expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

 

Enjoy authentic color validated by PANTONE, only on Samsung screens

PANTONE Validated

Meet fully authentic color validated by PANTONE. As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colours and 110 skin tone shades. Enjoy more accurate, comfortable viewing on a ‘PANTONE Validated’ TV.

PANTONE validation received based on HDR screen.

 

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

 

Gaming Experience

 

Unbeatable high performance for the gamer

Ultimate Gaming Pack

Stay fully locked into the action with Ultimate Gaming Pack. Featuring Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro, your screen is all set for high-performance play with ultra-smooth, tear-free, low latency and real-time responsive performance.

 

Get ultra-smooth motion for games up to 165Hz

Motion Xcelerator 165Hz

Enjoy consistently crisp visuals at blazing-fast speeds with Motion Xcelerator 165Hz. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.

4K 165Hz is only available with PC-connected games that support such specifications (PC graphics card required). Performance may vary.

 

 

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.

Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.AMD FreeSync™ requires a FreeSync-compatible AMD graphics card or APU.

More about
Gaming Experience

 

Play smarter — perfect settings, every match

AI Gaming Optimiser

'Dive straight into the action with AI Gaming Optimiser. Using real‑time screen analysis, it instantly recognises your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimised performance.

The videos were generated with the assistance of AI tools.

 

Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.

 

Sound

 

Surround sound that pulls you into the scene

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung's top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.

 

 

More about
Sound

 

Dynamic, realistic sound that follows the action

Object Tracking Sound+

Put yourself in the middle of the action. With 4.2.2.ch speakers, your TV plays powerful audio across its screen. Object Tracking Sound+ enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

 

Sound optimised and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and balanced tones. Your TV's AI processor recognises different sounds, like dialogue and background music, and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

Experience may vary depending on the content and environment.

 

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clearer dialogue, even in distracting surroundings. Active Voice Amplifier Pro uses AI to isolate voice from ambient noise and background sound within content — then optimises speech, keeping conversations clear and easy to follow.

 

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience.

Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately. The location and number of speakers may vary depending on the model.

 

 

Seamless fit and floating presence

FloatLayer Design

Samsung OLED TV’s refined bezel adds subtle depth, creating the look of a screen that gently floats on the wall. This elegant design elevates your space with a premium touch, while positioning the TV close to the wall for a clean, seamless fit.

 

Unplug the limits. Go wireless

Wireless One Connect Ready

Elevate your space with Wireless One Connect box, which can be placed in any direction within a distance of 10 meters from the TV. By eliminating cable clutter through wireless pairing, it creates a clean, organised and visually refined environment.

 

One UI Tizen

 

Personalise your screen experience

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

 

Enjoy 7 years of new TV experiences

Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

 

Find world-famous galleries in your TV

Art Store

Art Store gives you access to over 5,000 works from the world's leading museums and artists. Samsung’s art experts curate selections throughout the year, helping you discover pieces that suit each season or moment.

Network connection and Samsung account login are required. Art Store is a paid subscription service, and the service may be limited or unavailable in certain countries/regions or for specific models. However, a limited number of free content may be provided depending on the country/region and product model. Content and detailed features may vary by country/region and product model and may be discontinued or changed without prior notice due to circumstances of partners or the company. The update cycle for paid and free content may vary by region.

 

Relive your favourite memories with Google Photos for Samsung TV

Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favourite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.

More about
One UI Tizen

 

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it.

Supported widgets vary by region and are subject to change without notice. Detection occurs when an adult-sized object moves approximately 30 cm or more within about 2 meters of the TV. Detection performance may vary depending on the surrounding environment.

 

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.

Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

 

SmartThings

 

Do the SmartThings!

SmartThings

Optimise your home devices for a smarter lifestyle. Enjoy a customised smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.

 

More about
SmartThings

 

Control your TV straight from your phone

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.

Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operate when the mobile device is near the TV. Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

 

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.

Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.

 

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favourite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless.

Each device must be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in selected Galaxy phones and tablets released in 2023 or later, with One UI 7.0 and above. Storage Share supports only 1:1 connections between devices (e.g., TV–smartphone or TV–tablet). Multiple simultaneous connections are not supported.

 

Save energy use by intelligently analysing your surrounding, behaviours and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyses usage behaviours to adjust the brightness. It analyses the content scene by scene to subtly adjust brightness and help save energy consumption where possible.

Energy saving rate may vary by region, model, screen size, viewing conditions, usage environment, and content type.Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual.In environments exceeding 120 lux, some of the AI energy saving features may not operate, reducing energy saving rate. AI Energy Mode does not work with viewing priority modes like Game Mode and AI Mode. AI Energy Mode is based on internal test results verified by 3rd party (TÜVRheinland).

 

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment.

Designated microphone models provided by Samsung’s authorised partner are supported only and sold separately. With a single USB port on the TV, a maximum of 2 microphones are supported, and this functionality is limited to 2 USB ports in total. Requires SmartThings app to be installed on mobile, connected via the same Wi-Fi network as the TV set. Mobile mic is optimised only for Galaxy A with Android OS 16 or above and S series, foldable launched from 2023 and later models and iPhone 13 & above.

 

Specifications

Collapse all

Product Type

 

• OLED

Display

 

• Screen Size
  77"
• Resolution
  3840 x 2160
• Refresh Rate
  165 Hz (VRR Support)
• Anti Reflection
  Glare Free

Video

 

• Picture Engine
  NQ4 AI Gen3 Processor
• HDR (High Dynamic Range)
  OLED HDR Pro
• HDR 10+
  Yes (Adaptive / Gaming / Advanced)
• Contrast
  Self-illuminating Pixels
• Viewing Angle
  Ultra Viewing Angle
• Contrast Enhancer
  Real Depth Enhancer
• Motion Technology
  Motion Xcelerator 165 Hz
• Smart Calibration
  Basic
• AI Picture
  AI Optimised / AI Customisation
• AI Upscale
  4K AI Upscaling Pro
• AI Motion Enhancer
  AI Motion Enhancer Pro
• HDR Brightness Optimiser
  Yes
• Filmmaker Mode (FMM)
  Yes
• Color Booster
  Color Booster Pro
• Auto HDR Remastering
  Auto HDR Remastering Pro
• EyeComfort Mode
  Yes

Audio

 

• Dolby Atmos
  Yes
• Dolby 5.1 Decoder
  MS12 5.1ch
• Object Tracking Sound
  OTS+
• Q-Symphony
  Yes
• Sound Output (RMS)
  70 W
• Speaker Type
  4.2.2ch
• Active Voice Amplifier
  Active Voice Amplifier Pro
• Adaptive Sound
  Adaptive Sound Pro
• 360 Audio
  Yes
• AI Sound Controller
  AI Sound Controller Pro

Smart Service

 

• Operating System
  Tizen™ Smart TV
• Bixby
  Yes
• Far-Field Voice Interaction
  Yes
• Web Browser
  Yes
• SmartThings Hub / Matter Hub / IoT-Sensor Functionality / Quick Remote
  Yes

Smart Feature

 

• Multi Device Experience
  Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On
• Multi-View
  up to 2 Videos
• Apple AirPlay
  Yes (w/o Equatorial Guinea, Eritrea, Ethiopia, Djibouti, Lesotho, Mauritania, Sao Tome and Principe, Sierra Leone, Somalia, Republic of South Sudan, Sudan, Togo)
• Now brief
  Voice / User Detection
• Storage Share
  Yes
• Generative Wallpaper
  Yes
• Karaoke Mic
  Yes
• Google Cast
  Yes (w/o Equatorial Guinea, Eritrea, Ethiopia, Djibouti, Lesotho, Mauritania, Sao Tome and Principe, Sierra Leone, Somalia, Republic of South Sudan, Sudan, Togo)
• Soccer Mode
  AI Soccer / Football Mode Pro

Game Feature

 

• Auto Game Mode (ALLM)
  Yes
• Game Motion Plus
  Yes
• Dynamic Black EQ
  Yes
• VRR
  Yes
• Surround Sound
  Yes
• Super Ultra Wide Game View
  Yes
• Game Bar
  Yes
• Mini Map Zoom
  Yes
• FreeSync
  FreeSync Premium Pro
• G-SYNC
  Yes
• HGiG
  Yes
• AI Auto Game Mode
  Yes
• AI Gaming Optimiser
  Yes

Tuner/Broadcasting

 

• Digital Broadcasting
  DVB-T2CS2
• Analog Tuner
  Yes
• TV Key
  Yes

Connectivity

 

• HDMI
  4
• HDMI (High Frame Rate)
  4K 165 Hz (for HDMI 1/2/3/4)
• USB
  2 x USB-A
• Ethernet (LAN)
  1
• Digital Audio Out (Optical)
  1
• RF In (Terrestrial / Cable input)
  1 / 1(Common Use for Terrestrial) / 1
• HDMI Audio Return Channel
  eARC
• Wi-Fi
  Yes (Wi-Fi 6)
• Bluetooth
  Yes (5.3)
• Anynet+ (HDMI-CEC)
  Yes

Design

 

• Design
  FloatLayer
• Bezel Type
  4 Bezel-less
• Front Color
  Slate Black
• Stand Type
  Round Feet
• Stand Color
  Black

Additional Feature

 

• Art Store
  Yes
• EPG
  Yes
• Extended PVR
  Yes
• IP Control
  Yes
• OSD Language
  Local Languages

Accessibility

 

• Accessibility - Voice Guide
  English (UK),French (France),Portuguese (Portugal)
• Audio Description
  Yes
• High Contrast
  Yes
• Zoom Menu and Text
  Yes
• SeeColors
  Yes
• Colours Inversion
  Yes
• Grayscale
  Yes
• Auto Picture Off
  Yes
• Magnification
  Yes
• Closed Caption (Subtitle)
  Yes
• Multi-output Audio
  Yes
• Sign Language Zoom
  Yes
• Slow Button Repeat
  Yes
• Accessibility Remote
  Yes
• Learn TV Remote
  Yes
• Learn Menu Screen
  Yes
• Accessibility Shortcuts Edit
  Yes
• Auto Menu Sort
  Yes

Power & Eco Solution

 

• Power Supply
  AC220-240 V~ 50/60 Hz
• Power Consumption (Max)
  570 W
• Eco Sensor
  Yes
• Auto Power Saving
  Yes
• Auto Power Off
  Yes

Dimension

 

• Package Size (WxHxD)
  1930 x 1167 x 170 mm
• Set Size with Stand (WxHxD)
  1782.6 x 1089.6 x 319.9 mm
• Set Size without Stand (WxHxD)
  1782.6 x 1049.6 x 26.6 mm
• Stand (Basic) (WxD)
  1267.2 x 320.0 mm
• VESA Spec
  400.0 x 400.0 mm

Weight

 

• Package Weight
  45.8 kg
• Set Weight with Stand
  36.2 kg
• Set Weight without Stand
  35.7 kg

Accessory

 

• Slim Fit Wall-mount Support
  Yes
• Full motion slim wall mount (Y22) support
  Yes
• Webcam Support
  Yes
• Zigbee / Thread Module
  Built-in
• User Manual
  Yes
• Power Cable
  Yes